C3yoyodesign was established in 2009 by founders Walter Wong, Simpson Wong and Ron Chan. In 2012, founder Simpson Wong used the C3yoyodesign “BTH” to set the new and current World Record for the long sleeper – 30 minutes 28.3 seconds. By introducing Yoyoing as a sport to various societies around the world, their aim is to show how Yoyoing inspires the creativity and imagination of teenagers.